Honda Awards: Brand named Twice in 2015 KBB Brand Image Awards
Here’s more Honda awards to announce. Honda was awarded Kelley Blue Book’s Best Overall Brand and Best Value Brand awards. The KBB Brand Image Awards are presented to automakers at the New York Auto Show each year. The awards are comprised of 13 winners in seven categories.
“These awards from KBB.com demonstrate that customers continue to recognize the tremendous quality and value of our products, which are at the heart of the incredible competitive strength of the Honda brand,” Jeff Conrad, Honda division senior vice president and general manager, said in a press release. “We take this recognition from our customers as a mandate to continue building the highest quality, longest lasting vehicles on the road.”
Best Overall Brand
Honda has again been named the Best Overall Brand, having won in 2013 and 2014. KBB attributes the win to Honda’s dependable vehicles and brand loyalty. “It’s familiar territory for Honda, which has built a reputation for quality and reliability by providing buyers with well-built, hassle-free transportation for decades,” according to KBB. “Honda owners are more loyal than most and recommend the cars more often, and that’s exactly why and how a great brand is built.”
Best Value Brand
In the last five years, Honda has won the Best Value Brand award four times. KBB notes Honda’s resale value and “brand of refinement” for helping to make Honda a value brand. “It’s no surprise that most of the cars Honda makes are among the best-selling models in their respective segments,” KBB said.
Other KBB Awards
Not only is the Honda brand as a whole a winner, but the CR-V, Fit, and Civic are individual winners. The 2015 Civic and CR-V won the KBB Best Buy Award in their respective segments. The 2015 CR-V and Fit won the Best Resale Value award in their respective segments as well.
Not only are Hondas winning awards, they are also topping sales charts. The Accord and Civic were best sellers in the car category for 2014, with the Accord placing second and the Civic coming in fifth. The CR-V was the best-selling crossover in 2014. The Odyssey was the best-selling minivan in 2014 based on retail registrations.
Call Fisher Honda in Boulder, Colo., at 303-245-6417 to schedule a test drive of a Honda to see why there are so many Honda awards. View our current inventory of new vehicles.