IHS Automotive Study Found Accord has High Owner Retention

The IHS named the Honda Accord as the most customer-loyal, non-luxury traditional mid-size car in 2014. This means that several households where a Honda Accord is owned bought or leased a new Honda Accord in 2014, which shows Honda Accord retention.

“Customer loyalty is one of the key measurements of product excellence and customer satisfaction,” John Mendel, executive vice president of sales at American Honda Motor Co., said in a press release. “This recognition from IHS Automotive in the hyper-competitive mid-size segment is further proof that the Accord continues to check all the boxes for the American car buyer.”

The IHS conducts market analysis in different segments, one segment being the automotive industry, and then provides their clients with information and analytics to facilitate decision making. The Accord was named in the 2013 customer-loyalty study as well. According to Edmunds, the Accord was introduced in 1976, so it has had plenty of time to resonate with American automotive buyers. The Accord not only has great customer loyalty, but it was also named to Car and Driver’s annual 10Best Cars Award list and in 2014 the Accord was the second most-sold car in the U.S. Here’s a look at the 2015 Honda Accord.

2015 Honda Accord Overview

The 2015 Honda Accord is available as a sedan or coupe, as well as a plug-in and hybrid. The Accord sedan has a base price of $22,105 with six trim levels. The top-of-the-line Touring trim starts at $33,630. The sedan gets 27 city/ 36 highway mpg*. The Accord coupe has a base price of $23,775 and is available in four trim levels. The top-of-the-line EX-L V-6 model starts at $30,775. The fuel economy on the Accord is 26 city/ 35 highway mpg*. Both vehicles seat five.

Accord Performance

The Accord Sedan has an inline, 4-cylinder engine on the LX, Sport, EX, and EX-L trims. The EX-L V-6 and Touring trims feature 6-cylinder engines. The horsepower on the V-6 engines is 278 and the horsepower on the 4-cylinder engines is 185, while on the Sport trim it is 189. The LX, Sport, and EX trims come standard with a 6-speed manual transmission, while a continuously variable transmission with sport mode is available. The EX-L V-6 and Touring trims have 6-speed automatic transmissions with sport mode.

The LX-S, EX, and EX-L trims have a 4-cylinder engine that gets 185 horsepower. The EX-L V-6 has a 6-cylinder engine and gets 251 horsepower with the manual transmission and 252 horsepower with the automatic transmission. The coupe comes standard with a manual transmission, but a continuously variable transmission is available on the 4-cylinder engines and a 6-speed automatic transmission is available on the EX-L V-6 trim.

Related: 2015 Honda Accord named to 10Best Cars Award List

2015 Honda Accord Sedan and Coupe Standard Features

Standard features on the sedan and coupe include:

• Security System with Remote Entry and Trunk Release
• Projector-Beam Halogen Headlights with Auto-On/Off
• One-Touch Turn Indicators
• Power Side Mirrors with Expanded View Driver’s Mirrors
• Chrome Door Handles and Exhaust Finisher
• Dual-Zone Automatic Climate Control System
• 8-Inch Touch-Screen Display
• Cruise Control
• Auto-Up/Down Driver’s Window
• Illuminated, Steering-Wheel-Mounted Controls
• Center Console with Armrest and Storage Compartment

The higher trim levels feature an automatic-dimming rearview mirror, HomeLink remote system, lockable glove compartment, and push button start to name a few. Both vehicles have standard safety features that include vehicle stability assist, brake assist, rearview cameras with guidelines, a tire pressure monitoring system, and daytime running lights. The higher trim levels have a forward collision warning and a lane departure warning.

Call Fisher Honda in Boulder, Colo., at 303-245-6417 if you are interested in seeing why the Honda Accord is so popular.

*Based on EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle.