Honda Launching New Electric Vehicle Demonstration Program

December 29th, 2010 by

Honda’s President and CEO, Tetsuo Iwamura test drove a Honda Fit EV prototype and a Honda Accord as part of the launch of the company’s Electric Vehicle Demonstration Program. This took place in Torrance, California and the cars were fitted with a plug-in hybrid system. This initiative was approved by Torrance Mayor Frank Scotto. The town, Stanford University, and Google will all be receiving a Honda Fit EV to test in the beginning of 2011. Iwamura released this statement:

“The goal of the Honda Electric Vehicle Demonstration Program is to more fully understand the challenges and opportunities associated with such a fundamental shift in technology. The city of Torrance and the other participants will play a key role, by providing real-world feedback on their experience. They will help us tackle the important issues surrounding customer adoption of electric vehicles.”

Honda is also hoping that this program will increase public awareness for electric vehicles. Torrance’s Fit plug-in hybrids will be used be different city departments which include Public Works, Economic Development, and Community Development.

The Honda Fit EV Concept debuted in the North American market at the 2010 Los Angeles Auto Show. The production model will be released to the US market in 2012. The hybrid plug-in was developed to meet the everyday needs of an average commuter in metropolitan areas and will seat 5 passengers. Under the hood, the Fit EV has an electric motor and lithium ion battery. The motor is extremely efficient and is quiet when driving at higher speeds. It can achieve a top speed of 90 miles per hour.

The Honda Fit EV is a great testament to Honda’s commitment to developing vehicles that are environmentally friendly and suit consumer needs. Stop by Fisher Honda, the premier Honda dealer in Boulder, and test drive our whole line of Honda vehicles today.

Posted in Manufacturer News